Amana Takaful Selects GrayMatter’s Insurance Analytics (IA+)

Top insurer Amãna Takaful PLC recently announced its decision to partner with GrayMatter’s Insurance Analytics (IA+) to execute its Business Analytics programme across all Life and Non-Life Insurance businesses in Colombo. This partnership is in line with Amãna Takaful’s strategy to develop a strong analytics culture to gain market share, enhance the customer experience and improve operational efficiency. Increasingly the role of analytics has become a key driver of business growth as per global trends across insurance industries in developing and developed economies.

ATL-GM-GBC Project launch Hand Shake Picture_PR

The Insurance Analytics (IA+) Solution from GrayMatter has been successfully implemented worldwide by global customers like AIA Bhd. Malaysia which has over 17,000+ users across its sales and distribution channel. The project atprogramme for Amãna Takaful includes a role based dashboard, ad-hoc analysis and sales activity management apps for Life and General   insurance businesses.  Global Business Counselling (GBC) a Sri Lanka and Singapore based consulting firm was instrumental in establishing a business fit between the ATL and GrayMatter teams to create a win-win collaboration.


Fazal Ghaffoor, CEO Amãna Takaful stated, “We are looking forward to the quick implementation of our analytics programme and hope that it will help us to derive quantifiable growth as well as deliver the right insurance products with best-in-class services for Sri Lankans.”


Mr. Vikas Gupta, CEO at GrayMatter said “We are extremely thrilled to be associated with ATL in Sri Lanka for executing their Analytics program. I am very confident that Insurance Analytics, IA+ will deliver on the promise given to Amana Takaful “


Mr. Chandri Gunawardhana, Principal Consultant and Founder of Global Business Counselling (GBC) opined “We are very pleased that a leading insurance company in Sri Lanka has taken the quantum leap to introduce advanced analytics for their organization and we are delighted to have facilitated this transformational event, of which the insuring public is the final beneficiary.”


Naushad Khan – Head of Insurance Analytics at GrayMatter added ‘‘I would like to congratulate Amãna Takaful PLC for choosing Insurance Analytics (IA+) solution. I am sure IA+ will bring significant improvement to Sales & Distribution Channels, in Claims & Underwriting.

Reyaz Jeffrey, GM for Life, Amãna Takaful also commented, “We are eagerly looking forward to embark on our journey with advanced analytics to improve our top line growth and bring significant value to the organization.”