amanté launches online boutique

Sri Lankan premium lingerie brand now open to customers around the globe

With the launch of amanté’s e-commerce platform, customers in Sri Lanka and beyond

can purchase the premium lingerie brand with minimum hassle. amante

The online portal is designed to suit today’s fast paced lifestyles, where convenience is

key. It will enable women, or the men in their lives, to choose lingerie online and have

them delivered to their doorstep be it in Sri Lanka or overseas.

With the firm belief that fine lingerie is the privilege of every woman, amanté began

operations in Sri Lanka in over 3 years ago. The brand embodies two decades of

excellence by MAS in the field of lingerie and close-to-skin apparel manufacturing.

amanté products are tailored to suit the silhouettes and preferences of the South Asian

woman; making it the preferred brand of thousands of women who seek premium

lingerie.

The online portal is many things at once. It’s the one stop destination for a busy woman

seeking to do her lingerie shopping on the go, the painless solution for a woman who

prefers to do her lingerie shopping in private and the ideal place to find the perfect gift

for that special woman in a gentleman’s life. The portal will initially offer the full range of

amanté bras and panties online, later extending to the full amanté portfolio of

sleepwear, swimwear and sportswear.

Speaking on the brand’s growth plans and expansion, General Manager amanté Sri

Lanka & Bangladesh, Sasanka Bandara stated that ecommerce will grow to be a key

channel in the Sri Lankan retail sector with the growth of ICT and mobile penetration.

With the growth of online retailers, today’s consumer will continue to seek not just value

and price but convenience and ease of access. Further, online channels will give

consumers access to view a brand’s product range at leisure, identify the style of choice

and visit the Boutique subsequently; giving a new dimension to traditional retailing.

“The e-commerce site of amanté has been designed taking in to account the desires of

the modern fashion-forward consumer,” noted Varuni Vanderpoorten, Brand Manager,

amanté Sri Lanka. The online platform will focus on these consumers who seek

premium lingerie; while rewarding them for their patronage and loyalty. She went on to

state that online shopping as well as the delivery of goods and unwrapping will create

an all-around unique shopping experience.

The online shopping experience at global.amantelingerie.com offers island wide delivery

within 2 working days for Western Province orders and a maximum of seven days for all

other locations. Moreover, the products can also be shipped internationally to customers

160/1 Polhengoda Road, Colombo 5 | +94 773 082 888 | nadiyah@limelight.lk

across the globe. amanté products are shipped via a reputed courier with a tracking

number provided for customer convenience.

While Credit Card payments are accepted, Sri Lankan consumers will be eligible to pay

cash on delivery and benefit from free shipping during the initial months. They would

also be able to exchange items at the amanté Boutiques in Colombo or Kandy if

required.

The move to facilitate online purchases unlocks diverse new markets for amanté –

giving consumers worldwide the chance to directly interact with a Sri Lankan brand of

international standards. Such individual initiatives will work in tandem with the efforts of

the fashion and apparel industries to popularise Sri Lankan designer brands on a global

scale.

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