Rum Punch partners with Zalora – Asia’s largest online fashion store

Rum Punch 1
(From Left) Binara Seneviratne & Rukshika Fernando Seneviratne, Co Founders of Rum Punch with Sarah Illyas and Joanne Teh Ai Ling of Zalora, Malaysia

Rum Punch, an exclusive brand of resort wear founded by Rukshika Fernando

Seneviratne and Binara Seneviratne, will be the first Sri Lankan brand to be retailed on

Zalora – Asia’s largest online fashion store, later this month.

Rum Punch is a designer brand for the stylish, fun and hip young woman. The brand

was launched as a catwalk collection in 2014 both in Sri Lanka at the Sri Lanka Design

Festival and internationally at the London Graduate Fashion Week. With its commercial

launch in 2015, Rum Punch established its signature of cool prints, batik dye

techniques, contrast detailing, bold, fashion-forward designs and versatility in wear,

thereby distinguishing Rum Punch from its contemporaries. The tagline ‘Discover Your

Island Spirit’ embraces everything that is unique about island living that Rum Punch so

readily embraces.

Online fashion retailer, Zalora, is the preferred partner in South East Asia for over 1,500

global fashion brands such as Mango, Dorothy Perkins, River Island, DKNY, Miss Sixty,

Marc Jacobs, Levis, New Look, Nike, Daniel Wellington, and many others amongst a

carefully chosen and curated portfolio of fashion brands.

“We were very impressed by Rum Punch’s perspective on fashion,” said Joanne Teh Ai

Ling – Swimwear Buyer at Zalora. “It’s chic, trend right, and adds something new and

exciting to our portfolio.”

With distribution across 10 markets in the Asia Pacific region Zalora’s customers are as

diverse as they are many. With over 20 million visitors to the site each month viewing

and purchasing from 20,000 plus products, Rum Punch will stand among the ranks of

leading international brands.Rum Punch 3

“We are extremely excited about this partnership and look forward to connecting with

the international customer base that Zalora offers. We are proud to represent Sri Lanka

on this global fashion platform amongst the world’s leading fashion brands, and to take

our timeless island spirit across our shores to theirs,” said Binara Seneviratne.

160/1 Polhengoda Road, Colombo 5 | +94 773 082 888 | nadiyah@limelight.lk

As a designer Rukshika Fernando Seneviratne visualised Rum Punch as an exclusive

brand for discerning holidaymakers. A former Senior Designer for Victoria Secret at

MAS Holdings and a graduate of Northumbria University UK through the AOD

International Design Campus, Rukshika’s fashion ethic is original, chic and versatile.

Co-owner and co-founder Binara Seneviratne provides the business acumen and

strategic leadership for Rum Punch, drawing on over a decade of experience in

operations and management at MAS Holdings and amanté.Rum Punch 2

Rum Punch will be available locally in July, through fashionmarket.lk, a chic online

fashion store with curated looks comprising of designer pieces. The brand is also in the

process of exploring other retail avenues with leading local retailers and plans to target

resort destinations such as the Maldives, Seychelles and Mauritius in the near future.

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