SPOTLIGHT ON THE ROLEX OYSTER PERPETUAL DAY-DATE

Rolex has created a special exhibition celebrating the new Oyster Perpetual Day-Date 40, which is on display in Sri Lanka exclusively at Chatham Luxury from 21 to 28 September 2016.

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The Oyster Perpetual Day-Date, Rolex’s most prestigious model, is known as the “presidents’ watch” thanks to the heads of state and other eminent figures who have worn it over the years. From when it was launched in 1956, the Day-Date represented the pinnacle of watchmaking at the time, with, for example, the calendar function that indicated the day of the week spelled out in full in a window on the dial in addition to the date. The new generation was unveiled in 2015.

Visitors to the exhibition are invited to discover the history and technology behind the Day-Date, presented on five panels whose configuration is inspired by the model’s iconic President bracelet. In addition to 3D, interactive videos, archive photographs and an exploded view of a movement, several of the new collection’s models will be on display.

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The latest Day-Date features a modernized design with a 40 mm case and a new- generation mechanical movement, calibre 3255, which sets a new standard for chronometric performance. It redefines the significance of Superlative Chronometer, established by Rolex in the late 1950s, a particularly emblematic attribute for a watch that is considered a symbol of excellence and prestige.

Calibre 3255 is a powerful example of the most advanced watchmaking technology. Backed by 14 patents, this innovative movement offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use, and reliability. It incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability.

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The new Day-Date is available exclusively in 950 platinum or in 18 ct yellow, white or Everose gold, with a variety of elaborate new dials, veritable signatures of its renewal.

ABOUT CHATHAM LUXURY

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Chatham Luxury, Sri Lanka’s first luxury multi-brand watch store, is the authorized retailer for a select group of the world’s finest wristwatches. Each of the carefully selected brands available at Chatham Luxury comes with a long pedigree and is among the most prestigious of Swiss timepieces. The flagship store, located at Galle Face Court in Colombo, offers the ultimate experience in luxury shopping, melding the beauty of the heritage building with the modern aesthetics of the most cutting-edge luxury watches.

ABOUT ROLEX

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Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.

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OYSTER PERPETUAL DAY-DATE 40

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