The all new Audi A4, Now in Sri Lanka

The new-generation Audi A4 is a fascinating synthesis of technology and aesthetics

Senok Automobile Lanka (Pvt.) Limited, sole agent for Audi in Sri Lanka launched the all new A4, one of Audi’s most important models and the all-new version will ensure it remains the German brand’s bestseller globally. The compact executive saloon is better than ever and comes with a renewed focus on technology and comfort.


Where the new A4 has made huge advancements over the old model is in the way it drives. The new generation of four-cylinder TFSI engine with its newly developed combustion technology sets a benchmark in terms of fuel consumption and performance for four-cylinder gasoline engines. The new Audi A4 will be available in Sri Lanka with the option of a 2.0-litre or a 1.4-liter engine. The new and improved A4 engines are up to 21 per cent more fuel efficient than before.  The 2.0liter engine comes with seven-speed S Tronic automatic, while as you’d expect on an Audi, quattro all-wheel-drive is also an option.


The A4 offers an abundance of intelligent technologies, the use of which is even more intuitive with the new Audi MMI display and control concept. Technological highlights of the new A4 include the Audi virtual cockpit, the Audi Matrix LED headlights, the Audi smartphone interface, the Bang & Olufsen Sound System with 3D sound, the head-up display, new driver assistance systems and Audi connect services.

Director for Audi at Senok Automobile Lanka ( PVT) LTD Rajeev Fernando speaking about the launch of the A4 said, “Syncing the Sri Lankan launch with the global launch of the A4 makes me very proud. All the technology in the brand’s bestselling family has been redeveloped so that it yet again defines the benchmark in the segment.”
“The handling of new A4 model line makes a great leap forward: on the one hand sporty and performance oriented, but with a focus on comfort at the same time. The suspension and steering filter out disturbances such as an uneven road surface, but communicate to the driver important information such as increases in lateral forces and tracking. This performance is based on the redeveloped five-link axles and the electromechanical power steering – they are exceptionally light,” added Rajeev.

Getting comfortable in the driver’s seat of the new A4 isn’t a problem, as there’s a multitude of adjustment options for both the steering wheel and seat itself, the front seat headroom has grown by 24mm compared to the old A4. What’s likely to interest more people is an increase in rear-seat legroom – it’s grown by 23mm, meaning that a six-foot tall adult can sit behind someone of the same size with ample knee room to spare.
Audi Sri Lanka together with Mercantile Investments and Finance PLC, launched three finance schemes, making it simple and affordable for their clientele to acquire the new A4; by paying a 40% or 30% down payment and thereafter an Equated Monthly Instalments (EMI). With this revolutionary finance scheme, buyers can now own the A4 with no apprehension about the leasing payments from the very first year. Customers can commence paying the instalment amounts through the unique repayment options offered by Mercantile Investments and Finance, one year after the date of purchase.

With German precision at its core, the new Audi A4 offers technology, comfort and speed, named the ‘Car of the Year 2016’ at the annual “What Car?” awards in London. For more information on the Audi A4, contact Senok Automobile (Pvt) Ltd the sole agent in Sri Lanka for Audi vehicles on 011 250 1425 / 0777 539 000 or visit their showroom located at No. 3, R.A De Mel Mawatha, Colombo 05.