“Waves” celebrates World Flip-Flop Day for Second Consecutive Year

Revolutionary flip-flop brand “Waves” celebrated World Flip-Flop Day for the second consecutive year by rewarding loyal customers with trendy, fun and fashionable flip-flops. The promotion which is also in its second year was conducted via a private radio station on the 17th of June. Fans were asked to message the most innovative and daring thing they have done in flip flops and 10 winners received exclusive and exciting gift packs from “Waves”. The energetic and enthusiastic brand also organized a beach cleanup to commemorate World Flip Flop Day which was held at Mount Lavinia beach on Sunday 19th June 2016.

World Flip-Flop Day falls on the 3rd Friday of June and was celebrated on the 17th of June this year. Last year “Waves” initiated flip-flop day celebrations with a similar promotion to reward fans. This year taking it a step further “Waves” also initiated special celebrations with staff members who are involved in every step of creating the unique and trendy flip-flops.

“Waves” is a brand known for fun, youth and colour and have engaged the younger generation in many activities that both interest them and allow them to give back to society. World Flip-Flop Day globally is also centered around creating awareness on social issues; an idea that “Waves” is looking to inculcate in the younger generation as well.

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