Epitomising the ethos of the Anavila philosophy, Pure is Beautiful, Rithihi showcases the ethereal beauty of organic weaves deeply emblematic of the pristine elements of nature in the latest collection by award winning Indian designer, Anavila Misra, who won the prestigious Vogue Fashion Fund Sari Award. The Folk & Balance Collection on view from the 19th of November at the Rithihi Flagship Store at Alfred House Gardens encapsulates Anavila Misra’s thoughts on creating a drape that is functional, articulated in the practicality of the drapes of these beautifully hand crafted cotton saris.
This earth friendly label, a regular at Lakme Fashion Week and Amazon Fashion Week, is not just a simple weave and weft but rather infuses an imagination that’s woven into the simplicity of the linen sari. It is modernised to bring just the right touches of rustic yet functional practicality, while also being minimalistic and edgy. The Anavila signature durable drape which has been inspired by the Santhali tribal women of Jharkand, has been reinvented; these yards of linen become pieces of cutting edge fashion where signature silhouettes are transformed into simplistic pret.
The Folk & Balance Collection has the knack of making both young and old feel fab and look good. Anavila herself sees an unchartered relationship that the younger generation has with the sari which she feels must be honed. Having seen more and more young people wanting to be a part of the sari culture, Anavila has pushed the boundaries of the weaves urging young people to experiment with drapes, combining other items of clothing to make the sari synonymous with the young upwardly mobile woman. The modern older generation too want to possess that ‘Pure is Beautiful’ feel which Anavila has made its hallmark, making an Anavila sari a masterpiece of timeless elegance. Simply look at the fashion icons who have draped themselves in Anavila; Sonam Kapoor, Kalki Koechlin, Vidya Balan and Dia Mizra to name a few.
Emphasizing the promotion of sustainable fashion, Anavila places the spotlight on the skill of craft clusters from all over India, having revived weaves, drapes and awareness about indigenous tribes, being insistent on sustaining heritage craft. The Folk & Balance Collection with its earthy hues and luxurious undertones spell out that authenticity of heritage and skill, spinning style into sustainability through its organically produced zero-waste production model that embodies the three-pronged features of sustainability, economic, social and environment.