Fashion and trends evolve in the blink of an eye and it is imperative for the fashion-forward modern generation to have a constant supply of the latest global and local trends at affordable rates from a convenient location. Although Colombo has many clothing stores, few can boast to cater to all these needs. Ennigma is one of them.
The retail clothing store situated in the heart of Rajagiriya is home to a wide variety of clothing, including trendy men’s, women’s and kids’ collections. The chic store also stocks women’s accessories, shoes and handbags.
The store first opened its doors to the public in 2006 at Elvitigala Mawatha before moving to Borella and then to its current location in Rajagiriya. Rajagiriya is a bustling suburb that is soon becoming a modern metropolis with many of the state sector offices moving to the locality, several luxurious apartment complexes coming up and the new overhead bridge. Ennigma’s flagship store is easily accessible and found at the heart of Rajagiriya town, adjoining Sacred Heart Church and the main bus stand in a whitewashed building that clearly stands out.
Besides the large collection of clothing items, and the ample parking space for greater customer convenience, the store also offers a loyalty card program. Each customer that walks out of the Ennigma store after making a purchase gets the privilege of having points added into the loyalty card. The loyalty card also offers discounts and many more offers when purchases are made at the store.
The store also recognizes the importance of social media in terms of interacting with their loyal customer base so they hope to orchestrate different competitions and giveaways through social media that will help strengthen the bond between the clientele and the brand. The competitions will work in a way where the young and trendsetting customers of the store that follows the store on Facebook will be asked to post pictures in their Ennigma clothing and the management will pick the best out of the bunch to reward with discounts on their future purchases.
In terms of future plans for the store, the owners intend on partnering up with an international brand to house a coffee shop on the premises of the store. The coffee shop that will be built in the near future will be the ideal place to grab a quick bite to eat and enjoy a cup of coffee after sorting through the large collection of stylish clothing they house.