Hameedia’s premium brand Envoy London recently provided the finalists of the Mr. England competition with stylish, specially-designed attire for the grand finale of the pageant. The Mr. & Miss. England competitions were held at the Ricoh Arena in Coventry in the UK, and the Mr. England finalists, took to the runway in an exclusive range of specially designed ceremonial suits from the Envoy London collection. Hameedia also presented the winner of the Mr. England pageant with an exquisitely tailored wardrobe.
The winners of both the Mr. & Miss. England pageants will be hosted to a holiday in Sri Lanka, by Cinnamon Hotels & Resorts – the official hospitality partner of the event. The Envoy London ceremonial collection that Hameedia showcased at the finale, featured three unique looks and styles, and was tailored in high quality fabrics in hues of navy, black and grey. The work of Sri Lankan designer Sonali Dharmawardena was also featured at the show and other partners included BeCandy Clothing, Mon Cheri and Billion Dollar Smile Cosmetics.
Commenting on the event, “Fouzul Hameed, Managing Director, Hameedia stated, “It was a great honour for Hameedia to showcase our Envoy London collection at the prestigious Mr. England pageant in the UK. Our partnership with Cinnamon Hotels & Resorts has given us an incredible opportunity to draw the world’s attention to the Hameedia brand whilst simultaneously gaining international recognition for Sri Lankan menswear. On behalf of Hameedia, I would like to thank Mr. Dileep Mudadeniya – Head of Brand Marketing, Cinnamon Hotels & Resorts for providing us with this unique opportunity. We are delighted that a fellow Sri Lankan designer Sonali Dharmawardhena also showcased her work at this prestigious event, and we are grateful that we have been able to take Sri Lankan fashion to the UK and Europe which are important new retail markets. Hameedia has always been committed to taking local menswear to the international fashion arena and this event enabled us to truly put Sri Lankan menswear on the global fashion map. We hope that the collections we featured at the pageant, will reinforce that Hameedia can deliver exceptional tailoring, high quality design and unique styles, that are all created according to the very best international standards.”
The Miss. England pageant began in 1928 and the Mr. England arm of the competition first commenced in 1996. The competition not only recognizes the physical attributes of participants, but also aims to make an impact through the ‘Beauty With a Purpose’ campaign, which raises funds for various charities through the competition. The Miss Eco contest was also held as part of the event and is an initiative which was started in 2009 by We Do Ethical Fashion – a not for profit organization that is committed to raising awareness about the importance of ethical fashion through a series of engaging initiatives and events.
Hameedia was established in 1949 and has grown to become a household brand in Sri Lanka. Renowned for high quality custom tailoring and ready-made clothes for gentlemen, the Hameedia multi-brand retail stores house a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and adidas to name a few. Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalized experience at each store. With a network of over 30 outlets across Sri Lanka and a team of over 1000 employees, Hameedia has a strong local presence and has also expanded globally with outlets in the Maldives and Australia.