SML Frontier Automotive, Land Rover’s sole authorised distributor in Sri Lanka, is to open a new flagship showroom facility at a prestigious new location in Colombo 07. The luxurious new facility will be located on Flower Road and will support the growing demand for Land Rover vehicles in the local market. The new state-of-the-art facility will be one of the region’s leading sales and after sales service locations, providing the best customer experience to luxury automotive consumers in the country.
To introduce a global standard to consumers in Sri Lanka, the showroom will offer a full range of services including a Display Zone: equipped with areas for a grand display of 8 vehicles on the ground floor, a Customer Lounge Area: a comfortable seating area for customers, a Configuration Zone: enabling clients to customise their cars, and choose from over 60 colour tones. Finally the Hospitality Area will provide customers with access to a lounge with barista service for drinks and food.
To celebrate the launch of the Flower Road showroom, SML Frontier Automotive will unveil the All-New Range Rover Long Wheel Base for the first time in the local market. An exhibit, detailing the rich history of design and lifestyle, starting from the iconic Land Rover Series 1 to the impeccable Range Rover will be on display at the new showroom.
Managing Director, SML Frontier Automotive, Sheran Fernando said, “This past year SML Frontier has gained positive feedback and strong levels of buyer interest from Sri Lankan consumers, therefore Land Rover will step forward to strengthen and expand its market share in the country through this considerable investment in our new showroom – which will be the biggest in the country and a new flagship showroom for the Asia Pacific region. Our Flower Road showroom will bring Land Rover’s sales and after sales facilities of the highest international standards to Sri Lanka, and will enable us to give our consumers a genuine best-in-class experience.”
“Land Rover has maintained its position as the leader in the premium SUV segment for the last five years in Sri Lanka and today we advance this position with our newly unveiled showroom.” Fernando added.
SML Frontier Automotive is Land Rover’s only authorised distributor in Sri Lanka, responsible for the import and service of Land Rover.