Trillium Hotel Colombo, the Trillium Group’s flagship property located at the heart of Colombo’s residential seventh, partnered specialized communications consultancy – Cyaniq Global to host the local chapter of Earth Hour in collaboration with the Earth Hour movement of Sri Lanka over the past weekend. A global campaign launched by the World Wildlife Fund (WWF), Earth Hour attempts to inspire governments, businesses, communities and individuals to take a stand against climate change.
The annual event is debatably the largest environmental campaign in the world and successfully united over 180 countries in this year’s installment. Since its inception in Sydney, Australia in 2007, notable landmarks including the Eiffel Tower, Brandenburg Gate and the London Eye have switched off in support of the cause with a reach involving over 1.3 billion individuals in 2010. “We were invited by Cyaniq and the volunteers for the Earth Hour movement to support the cause by hosting this year’s event and we were more than happy to involve ourselves.
Earth Hour is a globally recognized movement and we identify closely with the cause that it stands for. As a boutique city hotel, we continuously strive to maintain balance between total customer satisfaction and minimizing our footprint on the environment. We trust our participation with this cause will be an ongoing one and a demonstration of the commitment we undertake in our everyday operations.” commented Rachitha Ratnayake, Director – Trillium Hotel. The Earth Hour movement advocates inspiring change by switching off electricity for an hour and coming together to engage in communal activity with the objective of creating awareness. In line with the overarching objective, the local chapter of the movement planned and executed an acoustic musical event at the Trillium Hotel rooftop in full view of the Colombo skyline.
Independent record label and industry alternative Pettah Effect partnered the event to feature some of the artists in their repertoire at the event and Ché Studio collaborated as the content creation outfit for the event. A specialized communications consultancy and writing service, Cyaniq Global engages with many of the leading hospitality brands in the country as a brand communications partner of choice and has persisted as a front-runner of deploying effective media communication strategies to achieve established objectives. Recognizing the need for impact creation at a peripheral level, Cyaniq executed a broader communication roadmap projected to have reached an estimated audience of over 100,000 individuals through digital and social mediums alongside traditional media vehicles. “The objective of awareness creation with relevance to the valid cause of contesting climate change and promoting conservation of the planet is arguably the most prominent need of the hour and we have remained dedicated to fulfilling our corporate commitment over the years. The Earth Hour initiative which was championed by us this year is a prime example of our inclination towards the cause of broader sustainability especially among end consumers and industry operators.
This year, we have been successful in bringing together the volunteers of the Earth Hour movement with Trillium Hotel, Pettah Effect and Ché Studio, a feat that we firmly believe has done much to enhance the reach and impact of the initiative,” stated Rohitha Perera, CEO – Cyaniq Global. Over 150 individuals participated in person at the activities of the Earth Hour initiative this year and a much broader number were engaged through media channels contributing to the broader cause. Further, Trillium Hotel has also expressed interest in formulating a more comprehensive, forward-looking action plan in relation with the cause of inspiring change and action among its stakeholders and the broader industry together with Cyaniq and relevant movements.
“We fully intend to partner the broader cause of environmental conservation through ongoing and continuous measures, many of which involve adopting best practices and collaborating with corporates and initiatives who share our concern for the preservation of the planet, concluded Ratnayake.