VIVO Sri Lankan Market

VIVO to establish innovative smartphone vision in Sri Lankan Market

Seated (L-R) Mohamed Ridwan Ousman – Training Manager,vivo Mobile Lanka ( Pvt) Ltd, P. Gurubaran –
Channel Manager,vivo Mobile Lanka ( Pvt) Ltd, Alison Jin – CFO,vivo Mobile Lanka ( Pvt) Ltd.,
Gihan Nanayakkara – Deputy Manager – Sales, vivo Mobile Lanka ( Pvt) Ltd., Isuru Madhushanka –
Senior Brand Executive,vivo Mobile Lanka ( Pvt) Ltd.

Creativity and Technology for unparalleled user experience

Colombo, 24th September 2019; vivo mobile is on a path to establish their unprecedented smartphone vision in Sri Lanka along with their upcoming smartphone models, that will further accentuate the smartphone manufacturing company’s dedication towards creating a creative and technologically innovative smartphone experience for its users in Sri Lanka. Founded in 1995, vivo is a Chinese multinational manufacturer of smartphones headquartered in Dongguan, Guangdong province, China. vivo entered the telecommunication and consumer electronics industry through the manufacturing of landline phones and wireless phones. In 2011, vivo entered into the smartphone industry. Since then, the brand has been able to join the top ranks of the smartphone industry, by landing the position of 5th highest selling smartphone globally. “In Sri Lanka, vivo has been established since 2017, with its portfolio of next generation mobile devices, that are designed to serve the youth of the island nation. As such, though vivo is relatively a new entrant to the local smartphone market, we are decidedly positive on the potential of Sri Lankan smartphone users and the changing market landscape. Whereupon, the company is ready to focus on the local users who are becoming more educated and informed on the requirements and specifications they deem essential on a smartphone. Under such context, vivo mobile would continue the momentum of introducing innovative smartphones that cater to address the demands of the ever-evolving industry, as such vivo has ambitions to continue its growth trajectory and international expansion by providing stylish and dynamic products to more consumers around the world. vivo continues to place world-first features into their smartphones to enable better mobile experiences.” stated KEVIN JIANG, CEO for vivo Sri Lanka, chronicling the brand’s premise in Sri Lanka.

“Since start of the business operations, vivo has launched a series of flagship smartphone models for mid and high end segments. Our product ranges in Sri Lanka are vivo Y series, vivo V series and vivo S series. These mobile devices can be experienced at vivo’s own state-of-the-art device experience zones. We have joined with Abans PLC as our National Distributor, along with vivo’s island wide chain of retailers and dealers to fulfill local customer’s needs and provide rapid sales support,”stated Jiang.

Commenting on recent product promotions in Sri Lankan market, Jiang added, “In August 2019, vivo Sri Lanka introduced vivo S1 to the Sri Lankan market, which featured 32MP AI Selfie Camera and AI Triple Rear Camera. vivo V15Pro, the flagship model that was introduced in March 2019, housed a triple rear camera setup comprising a 48MP (f/2.0) quad pixel sensor (effective 12MP), Notably, both the front and rear cameras of vivo V15Pro offered several AI-powered image enhancement features such as Bokeh Mode, Super Night Mode, and Face Beauty. These are indications on the attention of vivo in incorporating millennial user demands into our products in reality.”

vivo’s key innovation milestones includes, Launch of the world’s thinnest smartphone at the time of its release: X1, X3, and X5Ma First smartphone company to launch smartphone with 24MP front facing camera: V7 and V7+ First smartphone company to put a dedicated Hi-Fi quality audio chip in a smartphone: X1 First to launch 20MP dual front camera smartphone: V5Plus First smartphone with a 2k screen and DTS surround theater system: Xplay3S At MWC Shanghai 2017, vivo unveiled the industry’s first Under-Display Fingerprint Scanning Solution At CES 2018, vivo displayed a ready-to-produce smartphone with the world’s first In-Display Fingerprint Scanning Technology and in the same month, they launched X20 Plus UD – world’s first In-Display Fingerprint Scanning Smartphone in China In Feb 2018, vivo launched APEX FullView Concept Smartphone – the ultimate iteration for the future full-screen smartphone. With the highest screen-to-body ratio, APEX features several innovative technologies including the Half-Screen In-Display Fingerprint Scanning Technology, Elevating Front Camera and Screen SoundCasting Technology.

In June 2018, vivo turned the APEX FullView from concept to reality with the NEX, the world’s first smartphone with an Elevating Front Camera. vivo exhibited the application of ToF in smartphones in MWC Shanghai 2018. In Sep 2018, vivo launched NEX Dual Screen, once again challenging norms to deliver innovative smartphone experience by incorporating the groundbreaking notch-free Ultra FullView Display on the front, and a second Lunar Ring Display which opens up a new world of possibilities on the back. In Jan 2019, vivo launched APEX 2019, a seamless concept phone Super Unibody Design and Full- Display Fingerprint Scanning Technology ready for 5G connectivity. vivo launched V15, making the premium technology of Elevating Front Camera and In-Display Fingerprint Scanning Technology more accessible to more consumers around the world. vivo continues to invest in new technologies such as 5G, Artificial Intelligence; thereby vivo has set up it 5G Research Institute in Beijing. Together with vivo’s R&D centres, and the accumulated experience in innovating in telecommunications, vivo have set up a solid foundation for the next round of the technological revolution in the 5G era to deliver premium technology innovations in all aspects to its users. vivo has established AI R&D center in mid-2018 and advocated for an IoT ecosystem as well, to help create a seamless experience for consumers. vivo has completed the commercial testing of 5G on smartphones in September 2018, symbolizing a great step in bringing 5G to its consumers. From 2011, vivo has been certified in over 100 countries and regions worldwide, choosing the path of internationalization and moved on. On the global market sphere, vivo is currently present in 34 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Asian region India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines are well accustomed to vivo brand. From hardware design and manufacture, to software development, (Android based Funtouch OS), vivo has built a complete and sustainable ecosystem. Currently, 20,000 operators work in vivo, under four head offices in DongGuan, ShenZhen, NanJing, ChongQing. 3,000 engineers are working in seven R&D centers in San Diego, Shenzhen, Nanjing, Beijing, Hangzhou, Taipei and Silicon Valley. The company houses five production centers in Dongguan, Chongqing, Jakarta, New Delhi and Bangladesh.

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